Adhering to the principle of saving production costs, GoGG makes better fabrics and affordable prices from raw materials directed to the customers (D2C model).
The seamless supply chain from end to end which is very efficiency, there is no agent get involved into any part of purchasing line, that means we are not willing to waste any resources and avoid extra cost on garment. However, we expect to pay fair wages to manufacturing workers and ensure they are fairly treated. Compare to traditional retail shop, we decide to initiate business online and this is our mission to deliver with affordable price to our customers. Usually, we minus retail mark-up to minimize the price into 2X-3X, aims to share the fashion goods without any price tag barrier between branding and customers.
The operation model of the own fabric factory is very rare. In the traditional model of the industry as choosing partners, we bravely choose to jump out of the original industry comfort zone, to be the forerunner. Comparing to the traditional model, our model reduces many steps, which has better control of the quality with cost-reducing. The cost in the cooperative mode is saved by our own factory model, including steps of fabric selection, dyeing, textile manufacturing, garment manufacturing, etc. In the traditional model, a variety of sales channels means a lot of waste.
We directly and simply choose online sales to the customers, not only for sustainable, but also a most reasonable price for everyone.